Book Blog Tours are a relatively new phenomenon and, while you can organize your own, it can be difficult without the proper connections and, with the cost of some of these tours, really not worth it. These companies promote their tours through a range of online media and, frankly, do all the work for you so you can focus on other things, like preparing your guest blog posts.  Though a service, a tour can be put together frequently with less notice than on your own and with far less hassle.

So I asked myself.  What are the various companies and how do they compare?

While this is hardly a comprehensive list, I tried as best I can to find as many services as possible for you to peruse.  Each service is slightly different and I also tried to highlight the things I felt were important between them, though they often have widely varying services, like Goddess Fish will make book trailers and Worldwind will make tour graphics for a price, even if you are not touring with them.

So, without further ado...

Price Comparison







Tour Company

Release Day

One Week (5-7)

Two Weeks (7-10)

One Month (15-20)

Twitter Party







Virtual Book Tour Cafe
























Goddess Fish












Bewitching Book Tours
This company seems to be able to hand a large quantity of tours at the same time with an impressive number of tour hosts.  Specializing in paranormal, urban fantasy, and paranormal erotica.  This company does a pretty decent job with the tour buttons.  The site does not make any guarantees about how many book reviews you'll get because it depends on host participation, only the number of blogs you will be hosted on.  It offers a variety of different types of posts.  Includes tour buttons in packages. 

Tour Packages Range from $35-155
Example blog tour button for Bewitching Book Tours.

Enchanted Book Promotions
I also like the tour buttons this company does and their new site is so much better than their old one (which looked like it was designed for a five year old obsessed with Disney Princesses).  Includes tour banner in packages.

Tour Packages Range from $19-249
Example of Enchanted Book Promotions tour banner.

Goddess Fish Promotions
Not overly enthused with the quality of their banners.  They specialize in romance fiction (in all its sub-genres: fantasy, suspense, paranormal, historical, etc), other genre fiction (mystery, SFF, etc) and Young Adult / Middle Grade fiction.  Includes tour banners in packages.

Tour Packages Range from $30-225 (With Book trailer)
Example of Goddess Fish Promotions tour banner.

Worldwind Virtual Book Tours
The one day includes a $50 Amazon gift card, which will be raffled away as part of the package.  The packages don't exactly match up with some of the other sites I've reviewed here.  The $130 package is 15 tour stops in 1-2 weeks.  Packages include a tour banner, which are among the best I've seen.  This is a brand new company, but I really like their banners and there's no limit on the number of stops for each package.  That's the minimum stops for your tour, which is unique and is one of the reasons I like this company, despite the higher price point for their tours.

Tour Packages Range from $100-260
Example of Worldwind Virtual Book Tours banner.
Example of Worldwind Virtual Book Tours banner.

Everything else...

Sizzling PR
Packages include tour graphics.  Single cheapest package.

Tour Packages Range from $15-70

Virtual Book Tour Cafe
Packages include a static banner.

Tour Packages Range from $35-360 

TLC Book Tours
I'm not overly fond of their website as they do not list any rates on their site.  It doesn't say anything about other forms of promotion.  They focus on book reviews and getting books noticed by book clubs.  I can't, honestly, see a lot of new authors choosing this options.

Tour Packages Range from $549-1456

These last two had no information on their sites and I never got responses from the people involved so...

Pump Up Your Book! Virtual Book Tours

Lit Fuse Publicity
Example graphic from Sizzling PR.
Example tour banner from Virtual Book Tour Cafe.
Example tour banner for Pump Up Your Book! Virtual Book Tours.
Example tour banner for Lit Fuse Publicity.

03/06/2013 7:42am

This is a great comparison! Thank you for this input. I'm actually looking for my July tour company now, so this is perfect.

03/06/2013 8:34am

This is GREAT!! Thanks so much for sharing this info. A lot of effort obviously went into it. I have already contacted one of the Virtual Book Tour sites. I'll share a link to your post with a writing group I'm a member of. Thanks again.

03/07/2013 12:24pm

I just joined #WLCBlogFollows YOU should too! #WLCAuthor #community

Danielle Forrest
03/07/2013 1:37pm

Glad I could be of help.

03/08/2013 4:05pm

Beware you get what you pay for. Cheapest isn't always the best. Check their track record. See who has toured with what company, look at their history, and see who actually runs the company. Is in just a blogger who decided to start working on tours, is it an author, is it someone who has been in the business for awhile and knows what they are doing?

Danielle Forrest
03/08/2013 4:36pm

Excellent comments. That was one of the many things I took into account. I like Bewitching so much because they have a rather obscene amount of tour hosts and, for example, they currently have 35 tours running. The list of tours they have run just goes on and on. Goddess Fish is equally prolific.

03/28/2013 7:31am

This is so funny, I started a list like this recently on my site, but it's about my experiences with these companies. A lot of the websites looked great, but the execution has been lackluster for some of these places. I only have two companies up now, but will have the other two companies I have tried up by the end of the week. I'll soon be adding a place where everyone can add their own tour experience., because its truly about the execution.

06/29/2013 6:26am

Nice post...I look forward to reading more, and getting a more active part in the talks here, whilst picking up some knowledge as well..

07/16/2013 11:55am

Nice post. I read total Post. It’s really nice. Thank you for sharing.........

08/06/2013 9:03am

Nice and very interesting. Thank you for your sharing...........

10/02/2013 11:40am

Thank you for your sharing.

03/02/2014 7:27am

Thank you, very useful!

03/26/2014 5:08pm

Hi there, this is Lisa from TLC. Just wanted to let you know that the price range you show for us is inflated and incorrect; we don't have any packages anywhere near the top end of that range. FYI Our tours are review tours, rather than highlights, blitzes, banners, or cover reveals.

04/26/2014 2:53pm

Thanks for the comparison. Just a few other book tours to look at as well (I am not associated with any of these, BTW):

1. - free!
3. - also free, but highly selective.

I hope this helps!

05/05/2014 9:00am

This was very helpful. I am currently looking for someone to help with a book tour of my book series.

07/31/2014 1:23am

earlier this year I used Teddy @ and was very happy with how the tour was managed. In fact, I wanted to replicate the success with another virtual tour and have picked pumpupyourbook this time. The tour starts in 4 weeks, I have paid my money and will let you know the outcome.

09/15/2014 5:46pm

Thanks for doing the leg work on this, it was quite helpful!

For what it's worth, I did a tour with TLC Book Tours and they were fantastic. Delivered what they said they would, when they said they would, and the quality of the reviews was great.

11/14/2014 3:18am

so helpful for everybody, thank you for your share!

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01/12/2015 10:12pm

Thank for share

01/12/2015 10:14pm

Thank you so much for your share


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